Meaning, Examples, & Pro Tips
What Is a Heading Tag? Heading tags are HTML elements that define headings and subheadings within web pages. They help readers and search engines to understand the hierarchy and relevance of the content on the page. HTML (Hypertext Markup Language),…
What It Is & How to Avoid It
What Is Over-Optimization? Over-optimization in SEO means you’re trying too hard to make your website appear at the top of search results. This can happen when you stuff your content with too many keywords, use too many links with the…
How to Check Your Ads
The Google Ad Preview and Diagnosis Tool is designed to check your ads in a live setting. It allows you to view a search engine result page (SERP) to see if your ad appears. And what it looks like. You…
How to Do a Reverse Image Search on Mobile & Desktop
What Is a Reverse Image Search? A reverse image search involves using an image to look for similar images online. For example, check out this Google reverse image search results page: We provided Google with the image on the left….
How to Win New Customers
Your customers are your company’s most valuable assets. So, you need to have a solid customer acquisition strategy that consistently brings new customers to your business. Helping you generate more revenue and sustainable growth. In this guide, we’ll show you…
What It Is, Tools to Use & Best Practices
What Is Marketing Attribution? Marketing attribution is the process of determining which marketing actions help drive leads or sales. It takes into account all the customer touchpoints between learning about a brand and converting to a customer. The Importance of…
A Step-by-Step Guide to Improving Your SEO
What Is Content Pruning? Content pruning is the process of removing underperforming or outdated content from your website. So you can improve your search engine optimization (SEO) results to get your best content in front of your target audience. Content…
9 Local On-Page SEO Tips to Improve Rankings [+ Checklist]
What Is Local On-Page SEO? Local on-page SEO means optimizing your webpages to improve your organic (unpaid) local search rankings and get more website traffic—and foot traffic if you have one or more physical locations. It’s part of a broader…
How to Run a Successful SEO Campaign in 2024
What Is an SEO Campaign? An SEO campaign is a carefully organized plan to improve a website’s visibility in search engines like Google. It relies on a blend of technical and creative activities designed to improve rankings and drive organic…
What Are Zero-Click Searches & How Do They Impact SEO?
What Is a Zero-Click Search? A zero-click search is when a user’s search shows a result that directly answers the query on the search engine results page (SERP). So the user doesn’t have any need to click on a link. …