Types, Tips, and Best Practices
When running ads, focusing your campaign on a specific group helps you reach people who are more likely to be interested in your ad. And even make a purchase. You can do this by using audience segments in Google Ads….
How to Write a Press Release: A Step-By-Step Guide
What Is a Press Release? A press release is a brief news article about your company that you can issue to news outlets and journalists. To attract public attention, protect your brand reputation, increase brand awareness, and more. Here’s an…
12 SEO HTML Tags You Need to Know
HTML tags are pieces of code you add to webpages to provide context to search engines. They help search engines determine what your site is about. HTML stands for hypertext markup language. It’s the language used by websites. Tags are…
How to Create a Content Outline: A Step-by-Step Guide
What Is a Content Outline? A content outline is a document that details what an article should include. It serves as a framework for the completed piece. Content outlines typically include the following elements: Title (H1): The title or headline…
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46 Blogging Statistics to Know in 2024
Looking to increase the impact of your blogging strategy? Wondering what separates the top blogs from the rest of the pack? You’re in the right place. Let’s dive into 46 statistics about blogging to give you a comprehensive view of…
How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide
Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that measure your Google Ads campaign performance. The rollout is gradual,…
6 Examples of Ways to Organize Your Content
What Are Content Buckets? Content buckets are different categories or content types used to organize content. Which makes it easier to come up with new ideas, maintain consistent messaging, and include variety that keeps your audiences engaged. They’re different from…
Top 18 SEO Agency Tools for Client Success
A tech stack fuels every SEO agency. But what this tech stack contains will depend on your services. So, we’ve compiled a list of the top SEO agency tools by category to help you achieve the best results for your…
12 Tips on Lead Generation for Digital Marketing Agencies
Lead generation is all about reaching your ideal clients and driving their interest in your agency. And it’s essential to maintaining a client base and growing your revenue. This article will cover 12 tips for improving your marketing agency’s lead…
Short-Form vs. Long-Form Content: Which Should You Use?
Both long-form and short-form content can be valuable for engaging your audience. But knowing when to choose short-form versus long-form content depends on multiple factors. Like your audience, the platform, the topic’s complexity, and your budget. In this article, you’ll…