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Digital Marketing

A Beginner’s Guide to A/B Testing Landing Pages

A/B testing can help you fine-tune your landing pages to boost clicks and conversions. By testing two different versions of a page, you can discover what connects best with visitors. Our guide explores the benefits of A/B testing for landing…

Mastering Ad Groups in Marketing

What Are Ad Groups and How Do They Work? An ad group is a collection of ads targeting similar keywords within a PPC campaign. This structure allows you to manage your bids on a group level, often set as a…

The 13 Best Marketing Automation Tools for 2024

Marketing automation tools are software programs that streamline website monitoring, campaign management, ad retargeting, and other marketing processes. They reduce or eliminate the need for manual intervention, which can result in higher efficiency and fewer errors. In 2023, research firm…

LinkedIn Ads: A Beginner’s Guide

In this guide, we explore the various LinkedIn ad types before giving a step-by-step guide on how to run ads on LinkedIn. For each ad format mentioned, we’ve also included links to resources detailing best practices and technical specs—like ad…

A Beginner‘s Guide to Checking Traffic

What Is Keyword Traffic Analysis? Keyword traffic analysis is the process of examining website traffic that comes from people entering queries into a search engine. For example, when someone searches “cooling pillow” on Google, the engine displays relevant results. If…

YouTube Keyword Research: A Complete Guide

What Is YouTube Keyword Research? YouTube keyword research involves finding words and phrases users enter into the YouTube search bar to find videos they want to watch. These words and phrases are known as YouTube keywords, search terms, or search…

The Ultimate Keyword Research Checklist for 2024

This is a step-by-step keyword research checklist to help you rank higher in unpaid search results. And drive more valuable traffic to your site. We’ve used these steps on our blog to rank for over 156.7K organic keywords in the…

How to Optimize Images for Search Engines & Users

What Is Image SEO? Image SEO is the process of optimizing images on your website so that your pages and images may rank more prominently in unpaid search engine results. And therefore drive more traffic to your site. Common image…

How to Use Google Analytics for SEO: 6 Best Practices

Google Analytics 4 (GA4) lets you track your content performance. To uncover data you can use to improve your website. In this guide you’ll learn how to use Google Analytics for SEO. So you can get better results from your…

A How-to Guide (+ Top Tools)

A Google Ads competitor analysis involves monitoring and evaluating the advertising campaigns of competing businesses in your industry. To learn about their tactics and get you ideas for your own campaigns. And it can focus on Google Search ads, Google…