구글 검색 누락 robots.txt 때문인가요?
구글 검색 누락 robots.txt 웹사이트를 운영하다 보면 어느 날 특정 페이지가 검색 결과에서 사라지는 경험을 할 수 있습니다. 이때 많은 운영자들이 가장 먼저 떠올리는 질문이 바로 **구글 검색 누락 robots.txt 때문인가요?**라는 점입니다. 실제로 robots.txt 파일은 검색엔진 크롤러의 접근 범위를 제어하는…
Best AI Search Engines [Tested & Reviewed]
I tested four of the most popular AI search engines—Google, ChatGPT search, Perplexity, and Bing—to see what each does best (and where each falls short). Let’s dive into my reviews: 1. Google Best for: Getting your everyday search queries answered…
Findings from Our AI Visibility Study
We analyzed search prompts across five major industries—finance, digital technology, business services, consumer electronics, and fashion—using ChatGPT and Google AI Mode to reveal how AI search operates compared to traditional Google rankings. The findings reveal that AI search contradicts traditional…
Why It Matters & How to Do It
Trust is the foundation of strong search engine visibility. Google wants to recommend sites that are credible, useful, and safe. The user experience matters, too. Your site’s design, speed, and ease of navigation play just as big a role as…
11 Actionable Marketing Tips That Actually Drive Growth
Marketing moves fast. New platforms, search engine algorithm changes, and shifting buyer behavior make it hard to know what actually works—even if you’re a seasoned marketer. In this guide, you’ll learn the top digital marketing tips that work right now….
How to Track, Measure, and Boost AI Referral Track
What Is AI Referral Traffic? AI referral traffic refers to website visits that come from links cited in AI-generated responses from platforms like ChatGPT, Perplexity, Claude, and Google’s AI Overviews. If a user clicks a link in a large language…
Semrush Report Examples & Templates Made Easy
Semrush report templates can turn hours of manual SEO reporting into minutes of automated, professional deliverables. Copying data between tools and formatting slides or spreadsheets is time that could be better spent on strategy and execution. Semrush My Reports solves…
Real-World Uses You Need to Try
Are you using Semrush to its full potential? We talked to a few power users who are putting the platform to work in ways you might not have tried yet—from legal SEO defense to scalable keyword systems and AI-powered client…
How to Rank in Google’s AI Overviews: 7 Pro Tips
What Are Google AI Overviews? Google AI Overviews are AI-generated summaries that show for certain queries to help users get quick and concise answers to their questions. And they often show at the top of search results. AI Overviews pull…
How to Track Your Google AI Mode Visibility with Semrush
Google’s AI Mode is a search experience that uses generative AI to answer queries directly in Google Search. By showing up there, your content can gain visibility, position your brand as a thought leader, and drive clicks. However, Google currently…
How to Grow Your Marketing Network (Without Feeling Salesy)
Want to break into marketing, grow your career, or find new opportunities? You need a network. Not just any marketing network—but one that’s strategic, intentional, and built to last. In this guide, we’ll show you how to build real relationships…
6 Tactics from Industry Experts
More of your potential customers are turning to AI search tools like ChatGPT to find what they need. To stay visible, your brand needs to show up there—on top of your usual SEO efforts. In fact, Semrush data suggests that…
What They Are & How to Get Yours Published
What Are Guest Posts? Guest posts are articles you write and publish on other websites to reach new audiences and possibly earn backlinks (links from other sites that point to yours). The guest posting process involves three steps: Finding relevant…
What It Is & How to Improve It
What Is SEO Visibility? SEO visibility is a metric representing how likely users are to see your website in organic (unsponsored) search engine results for one or more target keywords—usually on Google. For example, this #1 organic result has high…
How Much Does It Cost in 2025?
Curious about the cost of local SEO in 2025? This guide covers the average costs and factors that influence local SEO pricing. We also asked marketers which local SEO services they think are worth paying for. Which can help you…
Why The Smartest Marketers Are Betting On Events
Why The Smartest Marketers Are Betting On Events Graphic of a person at a podium speaking with a spotlight above them Events aren’t just back. They’ve become one of the most powerful growth channels in modern marketing. The global event…
What Is Google AI Mode? (+ How to Optimize for It in 2025)
Google AI Mode is live. And it’s changing how search results are displayed and content is discovered. Instead of 10 blue links, users now see AI-generated summaries, fewer clickable results, and a new interface designed for faster answers. This guide…
Voice Search Registration for Business Owners
Is Voice Search Registration a Real Thing? Voice search registration is not a real process your business needs to go through. There is no official form you fill out or fee you pay to get your business mentioned by voice…
What It Is and Why It Matters
What Is JavaScript? JavaScript is a programming language that’s primarily used to make websites and web applications dynamic and interactive. On websites, it’s used alongside HTML (which provides page structure) and CSS (which controls page design). JavaScript powers things like…
What Is Query Fan-Out & Why Does It Matter?
What Is Query Fan-Out? Query fan-out is an AI search system process that splits a user query into multiple sub-queries, collects information for each sub-query, then merges relevant information into a single response. AI search systems (also known as LLMs)…
How Search Engines Work [Explained]
Search engines work by following a simple process: Crawl → Index → Rank First, search engines send out bots to discover content across the web. Then they organize everything into a massive, searchable database. Finally, they use hundreds of signals…
11 Best Keyword Tracking Tools for 2025 (Tried & Reviewed)
There are lots of SEO keyword tracking tools. And picking the best one for you can be challenging. This list of keyword rank tracking tools runs through 11 platforms, including pricing, who I recommend them for, and notable tool features….
What the New Model Means for Marketers
OpenAI announced the release of GPT‑5 on August 7, 2025 and began rolling out the model to free and paid users the same day. As with previous models, limits depend on the user’s specific plan. GPT-5 is also available through…
How to Use Google Keyword Planner
What Is Google Keyword Planner? Google Keyword Planner is a free keyword research tool available in the Google Ads platform. It shows the search terms people use in Google, how often they search them, and how much advertisers pay per…
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
As ChatGPT and other generative AI tools continue to accelerate in popularity, one question looms large for marketers: Is ChatGPT replacing Google Search? To explore this question, we analyzed how people interacted with Google Search after their first ChatGPT interaction. …
How to Do SEO for a New Website: 7 Essential Steps
If you’ve just launched a new site, SEO can help your potential customers discover it. By the end of this beginner-friendly guide, you’ll know the tactics you can implement to optimize your new website for search engines. But first, here’s…
11 Google Business Profile Post Examples & Why They Work
Google Business Profile (GPB) posts can increase traffic, calls, and walk-ins to your business. If you need ideas or inspiration, this guide is for you. Below are real, high-impact GBP post examples, sorted by business type, to help you find…
What Is Online Advertising? The Complete Beginner’s Guide
Online advertising powers nearly every corner of the internet—from search and social to shopping and email. In this guide, you’ll learn how to reach your ideal audience, avoid common mistakes, and launch high-performing ad campaigns that drive results. Let’s begin….
ChatGPT Definitely Uses Google to Search the Web
ChatGPT sometimes uses Google to find information on the web—it doesn’t just use Bing or its own search engine. (Contrary to popular belief.) Abhishek Iyer, a former Google Engineer who now builds AI SEO agents, proved that ChatGPT uses Google…
The Ultimate Guide for 2025
What Are Long-Tail Keywords? Long-tail keywords are highly precise search engine queries people use when they’re searching for something specific or searching conversationally. These queries attract relatively low search volumes and face relatively low competition from websites trying to show…
What Are Keyword Match Types? Examples + Best Practices
What Are Keyword Match Types? Keyword match types determine how closely a search query must match your keyword for your ad to appear. Google Ads offers three match types, which means your ad may trigger for: Broad match: Loosely related…
How to Update Local Business Listings for Better Visibility
Updating your local business listings can improve your business’s visibility in search engines, AI tools, and voice assistants. It also ensures your audience gets accurate information about your business, which can lead to more traffic, walk-ins, and phone calls. Let’s…
How to Get Promoted in Marketing
Illustration of a person climbing bar chart steps symbolizing how to get promoted in marketing How to Get Promoted in Marketing (and Why You’re Stuck) You’ve got great ideas. You’re juggling channels, campaigns, and are the go-to person to calm…
How to Get LLMs to Mention Your Brand
What Are AI Mentions? AI mentions are references to brands in AI-generated responses—like those provided by ChatGPT, Google AI Overviews, and Google AI Mode. AI mentions can appear in various conversational contexts, and their tones can be positive, negative, or…
7 SEO Certifications Real Learners Recommend
An SEO certification is generally known as a credential awarded for successful completion of a search engine optimization (SEO) assessment or course. By earning SEO certifications from reputable providers, you can improve your SEO knowledge and demonstrate relevant skills to…
Google AI Mode’s Early Adoption and SEO Impact
Google’s AI Mode is live—and while it’s not yet dominant, the early behavior signals are worth watching. Using a large, anonymized dataset from real users, we explored how users are adopting AI Mode and what that might mean for the…
Full Technical SEO Checklist (from Start to Finish)
Technical SEO is mainly about making sure search engines can find, understand, and properly index (save) your site, but it goes beyond that. Technical SEO also involves creating a seamless user experience for your visitors. Technical SEO is the foundation…
Why Site Health Is Vital For AI Search Visibility
Here’s a statistic that should raise the eyebrows of every SEO professional: 92-94% of AI Mode searches were zero-click searches. Naturally traffic drops are being widely reported or predicted. This means visibility in AI search is incredibly critical for brands….
What Is LLMs.txt & Should You Use It?
What Is LLMs.txt? The llms.txt file is a proposed standard meant to help large language models (LLMs) better understand and use content from websites. Here’s the official specification: The idea is pretty straightforward: Instead of letting AI crawlers wander around…
How to Use Google Search in 2025: Top Tips & Techniques
Billions of people use Google Search every day. But most just scratch the surface of what it can do. We surveyed 200 consumers to find out how they use the popular search engine and found: Most people (55%) type a…
What Is Answer Engine Optimization? And How to Do It
What Is Answer Engine Optimization? Answer engine optimization (AEO) is a set of marketing practices used to increase your brand’s visibility in AI-generated answers—like Google’s AI Mode and ChatGPT responses. Here’s an example of how a brand can appear in…
What Are AI Citations & How Do I Get Them?
What Are AI Citations? In digital marketing, AI citations are linked references to specific sources or webpages that an AI system used to help generate or support a response. Here are examples of AI citations in a Google AI Overview: …
What Are Breadcrumbs? SEO Implications & Best Practices
What Are Breadcrumbs? Breadcrumbs are navigational elements that create a trail to help users and search engine crawlers better understand the page and where it is on the website. And they typically appear at the top of a webpage. Here’s…
What Is Google Discover? (& How to Appear in It)
What Is Google Discover? Google Discover is a personalized content feed that displays news stories, blog posts, and videos tailored to each user’s interests and browsing habits. The Discover feed is available in the Google app and on the mobile…
How to Add a MapQuest Business Listing & Why You Should
MapQuest is one of the oldest online mapping platforms. And while it’s no longer as popular as Google Maps or Apple Maps, it’s still live and actively used. That means it can still help local businesses get discovered and improve…
The Best 9 Generative Engine Optimization (GEO) Tools of 2025
Generative engine optimization (GEO) tools provide insights into your brand’s visibility in AI search engines like ChatGPT and features like Google’s AI Mode. I’ve handpicked and reviewed the top GEO software available in 2025. In this guide, you’ll find the…
The 9 Best AI Optimization Tools (Our Top Picks)
Today, it’s not just important to rank on Google—you’ll also need to appear in AI experiences like Gemini, ChatGPT, and Perplexity. That’s where AI optimization tools come in. In this guide, we’ll go over the best AI optimization tools on…
The 9 Best LLM Monitoring Tools for Brand Visibility in 2025
What Are LLM Monitoring Tools? LLM monitoring tools track how your brand appears in AI-generated responses from platforms like ChatGPT, Claude, and Google’s AI Overviews. When potential customers ask AI about products or services in your industry, you need to…
How to Optimize for AI Search Results in 2025
Search behavior has fundamentally changed. People ask ChatGPT direct questions, rely on AI Overviews for instant answers, and expect synthesized information from multiple sources. Optimizing for these AI systems determines whether your content gets cited and recommended—or stays invisible. This…
What Is Alt Text? Why It Matters & How to Write It
What Is Alt Text? Alt text, or alternative text, is text that describes an image and appears in the image’s place if the image fails to load. It also serves as a description for screen readers. Take this blog post…
How to Edit Your Google Business Profile & Stand Out
Here’s a quick guide to help you edit your Google Business Profile in just a few minutes: How to Edit Your Google Business Profile from Search To edit your Google Business Profile (GBP), log in to the Google account you…
What in the World Is API, and How Do I Use It?
What Is an API? Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. If the Semrush interface is like walking through a grocery store to pick out your groceries by…
How to Add Your Business to Apple Maps
Why You Should Add Your Business to Apple Maps You should add your business to Apple Maps because it lets you reach potential customers who use that platform to search for local businesses. Apple Maps is the default mapping service…
What Is a Marketing Funnel: Stages & Targeting Strategies
Every marketer should understand the marketing funnel to help generate more sales. In this article, you’ll learn about every stage of the marketing funnel, from top to bottom. You’ll also get actionable tips on making your marketing funnel more efficient….
What Are Related Keywords? And 6 Ways to Find Them
What Are Related Keywords? Related keywords are terms and phrases that are thematically related to the main topic a webpage is covering. There are two types of related keywords: Secondary keywords: Supporting terms you want to rank for that make…
How to Write a Blog Post: A 12-Step Guide
In this guide, you’ll learn how to write blog posts that attract the right visitors, keep them engaged, and drive real results. Let’s get started. 1. Choose a Topic Idea To start writing a blog post, you need a topic…
6 Types of Ecommerce Business Models + Examples
There are many types of ecommerce businesses. By the end of this guide, you’ll know about the six most common ecommerce business models. And have some ideas for how you can be successful with each. Let’s look at them in…
Full List & Impact on SEO
What Are HTTP Status Codes? HTTP status codes are three-digit numbers servers generate in response to a client (e.g., a browser) request. They indicate whether the request was completed successfully. For example, a 404 error is a common HTTP status…
How to Do It, Examples, & Free Template
What Is a SWOT Analysis? A SWOT analysis is a framework that evaluates a business’ strengths, weaknesses, opportunities, and threats. Performing a SWOT analysis can help you make better business decisions. The analysis typically involves creating a matrix with the…
How to Create a Brand Persona: Examples & Free Template
What Is a Brand Persona? A brand persona is a fictional profile that captures your brand’s voice, tone, and style when communicating with people. Think of it as an imaginary spokesperson who embodies your brand’s traits. A clear brand persona:…
79 Artificial Intelligence Statistics for 2025 (Key AI Stats)
Artificial intelligence (AI) is transforming industries at breakneck speed. From soaring market valuations to fast-growing adoption rates, the following 79 AI statistics and trends (with sources) paint a comprehensive picture of AI’s impact. These data points cover market growth, business…
72 Blog Ideas for Every Industry + How to Find More
This article lists 72 blogging ideas you can write about to jump-start your content creation efforts—regardless of your industry. We organized our list into seven main blog types to make it easy to focus on what matters most to you. …
How to Find SERP Feature Opportunities and Get More Attention from Search
Want more organic traffic without creating new content? SERP features are your answer. These special search results (like featured snippets, AI Overviews, and people also ask) capture users’ attention and often receive more clicks than standard results. Here’s the best…
How to Track Local SEO for Multiple Locations with Semrush
Do you need to reach more customers in more than one city or town? Let’s say your plumbing company wants to expand outside of your base location. With keyword research, you can see where the most demand is in your…
20 Best Search Engines Compared
Check out our comprehensive search engine list below. We’ve divided them into main categories and specified what each is best for. And we’ve included monthly traffic (as estimated by Semrush’s Traffic Overview tool based on April 2025 data) to each…
How to Research and Analyze AI Overviews with Semrush
AI Overviews are Google’s AI-generated answers that appear at the top of many search results. As of June 2025, they show up on about 13% of SERPs, according to Semrush Sensor. This means rankings alone are no longer enough. AI…
What Is an Href Link? 4 Best Practices You Need to Know
What Is an Href Link? An href link (also called an “a href link”) is an HTML attribute within an <a> tag that creates a clickable hyperlink and specifies the link’s URL. Href links connect webpages, guide users, and help…
Google AI Mode vs. Traditional Search & Other LLMs [Study]
Google launched its AI Mode in the US in May, and SEOs are now facing a new frontier. In this study, we set out to understand how AI Mode compares to traditional Google search, AI Overviews, and two leading LLM-powered…
The Top AI Challenges in Marketing and How To Solve Them
The 5 Top AI Challenges in Marketing (and How to Solve Them) AI was supposed to make life easier. Your team’s churning out more content than ever—but half of it reads like polished-up garbage. It’s actually taking longer to manage,…
How AI Is Already Shaping Your Brand Narrative
In the age of AI, your brand is no longer just what you say to your audiences. It’s also what AI generates on your behalf. What LLMs infer from scattered signals. What consumers hear when they ask ChatGPT or Gemini,…
Why AI Search Is The New Reality For Brands
In an era of accelerated change, search isn’t dying. It’s evolving. Crystal Carter, Head of SEO Communications at Wix and a 15-year SEO veteran, challenges the growing “SEO is dead” myth. Her message is clear: organic search isn’t disappearing, but…
5 Ways To Make Brand Impact More Quantifiable
You’ve invested heavily in brand. But how do you know if it’s working? Too often, branding efforts feel like a leap of faith. The outcomes are fuzzy, the ROI hard to prove. But Maria Van, Director for EMEA at a…
Use The Brand Control Quadrant to Reclaim Your Brand Narrative
In today’s AI-dominated digital landscape, your brand is fragmented across platforms, algorithms, user data, and third-party sources. The result? You don’t control your narrative anymore—unless you actively manage all four dimensions of your digital identity. In this follow-up session, Myriam…
How To Prove (And Improve) SEO Performance At An Enterprise Level
SEO isn’t slow, but it’s often misunderstood. In this eye-opening session, Malte Landwehr, VP of SEO at Idealo, challenges outdated thinking around SEO metrics. While many CMOs and growth leaders chase traffic and rankings, Malte explains why these lagging indicators…
How To Best Blend Product-Led and Sales-Assisted Growth
In today’s fast-evolving B2B SaaS landscape, product-led growth (PLG) has become a powerful engine for early traction. But when it’s time to scale to enterprise? You’ll need more than free trials and inbound leads. Seasoned SaaS marketing leader Lisa Vecchio…
Why Sustainable Growth Demands The Right Mix Of Paid And Organic
Performance marketing used to be simpler: spend more, optimize fast, watch results scale. But those days are over. Luca Stef, Director of Growth at Adidas Digital Sports, has a wake-up call to brands still clinging to old paid media habits. …
How to Write an Article Audiences Want to Read (7 Steps)
Article writing is the process of crafting content to inform, educate, entertain, and/or persuade a reader. And writing an article from scratch doesn’t have to be overwhelming. We’ll explain how to write an article in seven steps. Whether you want…
How to Track & Grow Your Brand Presence in LLMs
The new reality of search visibility is more complex than ranking in Google. Brands are now being discovered through AI chatbot responses. If your business is showing up in those answers, you stand to have an even greater influence. In…
What Is a Markup Language? [+ 7 Examples]
What Is a Markup Language? A markup language is a system for defining the structure, presentation, and/or purpose of content within a digital document so computer programs can interpret and display the content correctly. Markup languages encode text using specific…
Making AI Your Team’s New Creative Superpower
In a world obsessed with speed, automation, and scale, creativity still wins. But how do we stay creative when our timelines are shrinking, our teams are overwhelmed, and AI tools seem to be everywhere? Mirjam Schuele, SVP of Marketing at…
How to Disavow Backlinks (+ Find Out if You Really Should)
Not all backlinks help your website. Some can actually hurt your rankings and lead to penalties. That’s why many site owners experience something I call the “Disavow Dilemma”—the uncertainty of whether bad links are harming their sites. And trying to…
How to Analyze & Compare Competitor Website Traffic in 2025
Want to grow your business with competitor traffic analysis? You’re in the right place. In this article, you’ll learn how to analyze your competitors’ website traffic, why this strategy works, and which tools give you the most accurate data. Tip: Create…
Get AI to Talk About Your Brand
Large language models (LLMs) are AI systems trained on vast amounts of written text to understand and generate human language. LLMs power generative search and conversational search: Generative search: A form of search that generates a natural-language response to the…
What Are Meta Keywords? + Why to Avoid Them
What Are Meta Keywords in SEO? In SEO, meta keywords are keywords placed in an HTML meta tag with the aim of helping the webpage rank higher for those keywords in search engine results. You define meta keywords using the…
9 Ways to Get More Google Reviews for Your Business
Asking your customers to leave Google reviews can lead to a better online reputation and more business. However, not all ways of asking for reviews are beneficial. And some (like incentivizing customers and purchasing reviews) may even get you into…
What Are Heading Tags? & Why They‘re Important for SEO
What Are Heading Tags? Heading tags are HTML elements that indicate titles and subtitles within webpages to help structure and organize content, which can help search engines and readers understand and navigate the page. These tags range from H1 to…
What It Is + How to Create It
I’ve read hundreds of thought leadership pieces over the past 10 years. Which is enough to know that most content claiming to be thought leadership doesn’t live up to the label. Real thought leadership doesn’t just mean attempting to sound…
7 Content Editing Tools Recommended by Our Editors
Content editing tools can quickly improve your or your teammates’ writing and boost content results. Here are seven editorial tools recommended by Semrush’s Managing Editor Alex Lindley and Senior Blog Editors Christine Skopec and Cecilia Meis (in no particular order): …
What Is Competitive Benchmarking? A Beginner‘s Guide
What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in…
The 9-Step Roadmap for Success
I’ve spent the last decade helping SaaS companies achieve real growth through content. That’s included bringing in over $400K from a $1K content budget. And completing a project that drove 200K+ product sign-ups without spending a single dime on ads….
The Most Searched Things on Google [2025]
What Is the Most Searched Thing on Google? The word “youtube” is the most searched thing on Google. It gets 1.38 billion searches per month globally. The next most popular searches are “chatgpt” and “facebook,” each with 618 million monthly…
How To Build Local Citations
Quick Summary Local citations help search engines and users find and contact your business more easily Consistent, accurate citations can help to improve your local SEO Tools like Listings Management can help you manage your citations quickly and easily What…
Stand out in search with local business schema markup
Quick Summary Local schema markup is a simple way to let search engines know where they can find all your important business details on your website. You might need a developer to help you install local schema markup, but it’s…
We Studied the Impact of AI Search on SEO Traffic
We conducted a study to find out how AI search (including Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity) could impact digital marketing and SEO industry traffic and revenue over the coming years. Based on over 500 high-value…
How to get an Amazon Alexa business listing
Quick Summary Amazon Alexa business listings help increase your chances of appearing in voice search results. Optimizing for voice search can boost your visibility across multiple voice assistants, including Siri and Google Assistant. Semrush Local provides comprehensive tools for managing…
The best Google Business Profile cover photo size
Quick Summary Using the right Google Business Profile cover photo size goes a long way to showcasing your business in the best light. While you can set your Google Business Profile cover photo, Google may choose to display a different…
How to do a local SEO audit
Quick Summary A local SEO audit helps you identify strengths and weaknesses in your local business’ search marketing strategy. Your audit should cover your Google Business Profile, local business website, and online listings. Semrush Local’s Listing Management tool makes it…
Local SEO ranking factors: Your complete guide
Quick Summary You need to understand which local SEO ranking factors actually make a difference before you can execute an effective strategy for your business. Google has revealed some of the key local ranking factors you should have in your…
The New Era of Search
Search is evolving. And it’s happening fast. When you ask Google a question, you often get an AI-generated answer (not just a list of websites to explore). This shift is creating a new reality for marketers. To stay competitive, your…
9 local SEO statistics that justify doubling down on search
Quick Summary Local SEO statistics generally indicate that local searches are on the rise. Studies show reviews are an important ranking factor, both in terms of volume and average star rating. Semrush’s Listing Management can help you take advantage of…
How to Locally Optimize Your Online Presence
Quick Summary Businesses that rank in the Google 3-pack are more likely to have more purchases. Getting on the Google 3-pack should be incorporated into a local SEO strategy. Semrush’s Listing Management tool helps small companies win more business from…
How to build them and why they matter
Quick Summary Backlinks are important for local SEO because they increase website traffic and improve search rankings. Local SEO backlinks might seem hard to come by, but building them isn’t as difficult as it might seem. Semrush Local’s Listing Management…
What Is Share of Search? & How to Calculate It
What Is Share of Search? Share of search is the percentage of search queries for a given brand out of the total search queries for all brands in its same category (e.g., sector, market, or industry). It’s a helpful way…
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Digital Market Trends For the Fastest-Growing Industries Within the SMB Segment
Every marketer (analyst, researcher, etc.) knows that solutions offering competitive intel typically have more extensive data coverage for larger sites. While you definitely want to get insights about the top market players in your niche, no competitive and market analysis…
Strategy & Frameworks for Demonstrating Value
Creating a consistent brand image can increase your company’s revenue by up to 23%. Just by outlining a clear and consistent brand positioning strategy, your company can bring in more clients, make more money, and optimize all of its marketing…
How to Set Up 301 Redirects in an .htaccess File
Implementing a 301 redirect in your .htaccess file (a text file for configuring aspects of websites hosted on Apache servers) is a useful way to permanently redirect one URL to another in a way that preserves ranking authority. Using .htaccess…
What Are Display Ads & How Do They Work?
What Are Display Ads? Display ads are visual ads (usually in the form of banners) that appear on websites and apps. And can be great for reaching target audiences in multiple places and boosting your visibility. You’ll often see them…
What Is Keyword Bidding? A Beginner’s Step-by-Step Guide
What Is Keyword Bidding? Keyword bidding is the process of setting how much you’re willing to pay to achieve a particular goal with your search ads. That goal could be related to driving visibility, conversions, or clicks. Let’s say you’re…
Researching New Markets: A 3-Step Guide
Analyzing a new market may sound like an overwhelming task. However, like many other challenges, it is not too hard to do. Based on best practices and functionalities of the Semrush Traffic & Market Toolkit, we’ve created a comprehensive guide…
10 .Trends Features Every Marketer Should Explore
There’s a good reason why Semrush’s Traffic & Market Toolkitis considered one of the most powerful solutions in the Semrush suite. With Traffic & Market data you gain access to an instant overview of your market and deep competitive insights…
9 Best AI Copywriting Tools (Free & Paid)
AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes. Such as blog posts, social media updates, and product descriptions. Generally, this is how it works: You enter a prompt that tells the tool what to…
The Ultimate HTML Tags List + Free Checklist
Understanding the full spectrum of HTML tags is helpful for more than just expanding your technical knowledge—it’s foundational for ensuring a good user experience, improving accessibility, and achieving positive SEO results. By the end of this article, you’ll have a…
14 Tactics for Winning the Traffic Race
There’s no denying the future of business is digital. According to some estimates, experts predict online sales to reach $8.1 trillion by 2026. The opportunities are massive, but the competition is fierce. And this means businesses without a strong traffic…
The 9 Best AI Image Generators of 2025 (Tested Firsthand)
I’ve been testing AI image generators since the first version of DALL-E was released in 2021. Since then, I’ve logged dozens of hours inside tons of platforms. In this guide, I’m sharing my nine favorite AI image generators for different…
How to Create Effective Marketing Strategies for Your Business
An effective marketing strategy underlines business growth, and often its very existence. From meeting the target audience’s needs and helping you build brand loyalty to determining the right prices for your products and services, the right strategy maximizes your chances…
How to Measure SEO Share of Voice Using Semrush
What Is SEO Share of Voice? SEO share of voice is a metric that lets you evaluate how much visibility your brand has in search engines compared to competitors. In Semrush, there are a few different ways to determine share…
What It Is & How to Do It
To compete in today’s highly competitive markets, it’s essential to keep your finger on the pulse of what’s going on in your industry. Well-conducted market research will help you with that. In this article, we’ll explore: What market research is…
Google AI Mode Could Reshape Search: What SEOs Should Know
Google launched its new AI Mode for U.S. users on May 20, which positions generative AI at the literal top of search results and fundamentally changes how information is surfaced and ranked. The move, announced at Google I/O, is already…
How to Do a Market Analysis (Step by Step)
This post will give you a clear and practical framework for conducting a market analysis. We’ll start with the basics first. Then move on to discussing the exact steps you need to take to analyze any market. Let’s begin. What…
A Practical Guide to the Conversion Funnel
All businesses, no matter the size, face the same challenge: they need to sell their products or services. It’s as simple idea, but it’s not easy. Businesses need customers to know they exist, they need to develop a connection and…
How to Build an Effective Data Strategy for Your Business
From 2021 to 2022, online traffic increased worldwide by 25%. This growth reflects both a significant expansion in the number of internet users, as well as an increase in the number of companies offering content, products, and services online. With…
How to Optimize Google Maps Citations for Local SEO Success
Quick Summary Google Maps citations play a key role in improving local SEO Inconsistent listings can severely impact a business’s online visibility Semrush Local offers comprehensive tools to manage and optimize Google Maps citations for local business SEO Google Maps…
16 Best Competitor Monitoring Tools & How to Use Them
Analyzing your competitors is crucial for understanding how to beat them. In this article, we review the top 16 competitor monitoring tools that can help you stay ahead of your competition. We go over both paid and free competitive analysis…
Porter‘s Five Forces Framework Explained [Free Template]
According to numerous business experts, appropriate market analysis is a crucial component of a successful business. If you don’t adequately assess your competition or sector before starting your business, you run the risk of not properly understanding the best ways…
How to Do Digital Marketing Competitor Analysis [2024]
Most companies conduct a digital marketing competitor analysis before they start planning and strategizing. Digital marketing competitor analyses help you understand your competitors, their best marketing efforts, and their mistakes (that you can avoid).In this article, we’ll explore the why…
Market Segmentation: Types, Examples, and Strategies
Market segmentation is a crucial component of any successful marketing strategy. Why? Well, just think about your own target market. Hopefully, everyone in your target market has an interest in your products or services. But are all of your potential…
The 14 Best Competitive Intelligence Tools for Market Research
For businesses of all sizes, good competitive intelligence is crucial for success. Business owners and marketers need to understand the competition, stay ahead of industry trends, and adapt quickly as markets shift. Conducting custom market research or purchacing quality market…
A Complete SEO Audit Template + How to Use It
Whether you’re new to SEO or just want to make sure your site is primed for search engine visibility, having a guide going over the most important elements can help. Create a copy of our free SEO audit template and…
What It Is + How to Make One (with Templates)
What Is a Competitive Matrix? A competitive matrix is a tool that helps you visually compare your company against competitors. To see how you stack up. It typically features a grid or table that lists your brand and key competitors…
11 Best Market Research Tools: Features & Pricing
Say you have an excellent idea for a product. But before you invest resources in bringing it to life, you need to answer a few crucial questions: Is there any demand for it in the market? How should you market…
How to Build a Go-to-Market Strategy [Template Included]
Entering new markets is always an adventure, and adventures always involve some risk. Moving beyond your current market is challenging, but a well-informed go-to-market strategy ensures you’ll thrive in your new market environment. This guide aims to help businesses build…
How to Create Your Buyer Personas: the What, the Why, and the How
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.
What is Clickstream Data and How do We Use it at Semrush Traffic & Market?
The buzz around big data is nothing new. Many marketers and business owners know how to gather, process, and utilize their own internal data. But when it comes to your competitors, information is much harder to come by. Research and…
6 Powerful Ways to Use Semrush Historical Data
SEO historical data makes it possible to analyze keyword rankings, spot traffic changes, and monitor competitor activity. Semrush provides reliable estimates of past ranking positions, search volumes, and more, giving you the context you need to make more strategic decisions….
What Can You Do with a Free Semrush Account?
Semrush helps you optimize your SEO strategy by providing the tools you need to identify profitable keywords, understand competitor strategies, and fix technical issues that hinder your website from ranking higher in search engines like Google. The free plan is…
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
7 Free Marketing Report Templates & How to Use Them
Marketing reports let you track key performance indicators (KPIs) in ways that are repeatable, easy to understand, and visually appealing. And there are a few benefits to that. As Emma Williams, Founder & CEO of the SEO agency Seene, says:…
Can you leave an anonymous Google review?
Anonymous Google reviews allows users to leave feedback on businesses without revealing their identity. Whether positive or negative, some people prefer anonymity when posting online reviews. In this guide, we’ll explain how you can leave an anonymous Google review, what…
What Is Programmatic SEO? Examples + How to Do It
What Is Programmatic SEO? Programmatic SEO is using automation to publish a large number of webpages designed to rank in search results for many keywords. It typically involves using templates to create pages targeting highly specific search queries. And those…
SEO Tasks to Boost Your Site‘s Performance and Usability
Search engine optimization (SEO) is a vast topic. For a beginner, it’s difficult to even know how to start optimizing your website for search engines. Having a list of SEO tasks can help. SEO tasks activities that will help you…
What Is A/B Testing in Marketing? How to Do It + Examples
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.
10 Tips for Writing Awesome Website Content in 2025
Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.
What Is Semrush’s Authority Score? Guide + Improvement Tips
Authority Score is a compound metric in Semrush that measures a domain‘s or webpage‘s overall quality.
SEO Monitoring: A Complete Guide to Tools & Key Metrics
SEO monitoring is tracking search metrics to measure performance and spot opportunities for improvement.
Local Search: A Quick Guide for Small Businesses
Learn what local search is and how to use it to better market your business.
Commercial Intent Keywords: The Complete Guide for Marketers
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
What Is a Top-Level Domain? Types and Examples
A top-level domain is the “.“ and text to the right of a domain. It can affect user perception of your brand.
1-Star Reviews: Example Replies for Negative Feedback
Learn how to reply to 1-star reviews on Google and other platforms with response examples you can use as templates.
Geo-Targeting SEO: A Game-Changer for Local Businesses
Discover the power of geo-targeting SEO and how it can transform your local business‘s online presence.
Navigating the GBP dashboard: A Simple Local SEO Guide
Learn how to navigate the Google Business Profile dashboard and optimize your online presence in local search.
SEO Reputation Management: Top Strategies for Success
Learn more about SEO reputation management and explore how Semrush Local can transform your business‘s online presence.
How to Add a Google Maps Business Listing: Step by Step
Discover the easiest way to add your business to Google Maps to reach more customers.
Metrics for Local SEO: How to Measure for Better Results
Discover how to gather metrics for local SEO success and learn how to optimize your efforts.
The Difference Between Google Local Finder & Google Maps
Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.
Voice Search Marketing: What It Is & Why You Need a Strategy
Voice search marketing is optimizing content with the intention of it appearing in voice search results.
How to Use Semrush Position Tracking to Monitor & Report SEO Results
Learn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.
Local SEO vs. National SEO vs. Global SEO: A Strategy Guide
Understand the differences between local SEO, national SEO, and global SEO, and decide the best strategy for you.
A Complete Guide to Adding Google Business Profile Products
Learn how to display products in your Google Business Profile and show locals what you have to offer.
6 Best YouTube Keyword Tools of 2025 (Free & Paid)
See the best YouTube keyword research tools to find search terms, optimize videos, and get more views.
How to Perform a Complete SEO Audit in 14 Steps
Learn how to do a comprehensive SEO audit step by step and identify errors on your site or a client’s.
31 Top Social Media Platforms in 2025 [+ Marketing Tips]
The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.
What Is Evergreen Content? & How to Create It
Evergreen content is content that remains relevant for a long period of time without needing frequent updates.
8 Sitemap Examples + Types of Sitemaps and Best Practices
See sitemap examples like openai.com/sitemap.xml. And learn how XML and HTML types differ.
How to Add a Google Maps Business Listing: Step by Step
Discover the easiest way to add your business to Google Maps to reach more customers.
How to Find Question Keywords (& Target Them Effectively)
Question keywords are questions people type into search engines to find information, answers, or solutions.
What Are URL Parameters? A Guide on How to Use Them
URL parameters are bits of information added to URLs after a “? “ symbol to filter or organize content.
How to Add AI Search to Your Enterprise Visibility Strategy
With forecasts of being the primary search tool for 90% of US citizens by 2027, it’s clear that from discovery to decision, AI search is already central to how users access information. These platforms are no longer just conversations. They’re…
Differences in Tactics, Costs, and Results
SEO vs. SEM: What’s the Difference? The main difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on attracting unpaid traffic from search engines, while SEM focuses on both unpaid and paid search traffic….
What Is a 400 Bad Request? Definition, Causes, & How to Fix
What Is a 400 Error? A 400 bad request error is when a browser sends a request to a web server, and the server can’t understand or process it correctly. It’s a type of HTTP response status code. And codes…
Keyword Research for Low Competition Opportunities
Boosting your organic traffic doesn’t have to take forever. One great way to get visitors to your site is by targeting low-competition keywords. Let’s go over what these are. And walk through how to find these valuable keywords using Semrush’s…
How to Use Free Chatbot Tools
Can You Use AI Chatbots for Keyword Research? Yes, you can use AI chatbots for keyword research. But it’s important to understand the technology’s strengths and weaknesses before getting started. Generally, AI chatbots are good at identifying common terms found…
How to Use Semrush for Keyword Research
Finding and choosing the right keywords is one of the most important steps in SEO that helps more people find your business online. Creating content focused on the right keywords can mean the difference between driving traffic and new customers—and…
Top Marketing Conferences to Attend in 2025
Let’s be real – marketing moves fast. One day you’re optimizing for Google’s latest algorithm update, the next you’re figuring out how to make AI work for your team. Staying ahead isn’t just about scrolling through industry news, it’s about…
9 Ways to Improve SEO Rankings and Traffic
Here are nine ways to improve your SEO performance: 1. Update Existing Content Refreshing existing content is often more efficient than creating new content from scratch. And you can see results much faster. How do you know which existing pieces…
9 Best Free SEO Courses in 2025
If you want to learn SEO, free SEO courses can teach you the exact skills you need. And yes—the best free courses are just as valuable as paid ones. In fact, many are created by industry experts and leading companies. …
Smmact – The Ultimate Solution for Social Media Growth
Introduction Growing a social media presence is no longer optional; it’s essential. Whether you’re a content creator, entrepreneur, or brand, finding the right موقع زيادة متابعين تيك توك or موقع زيادة متابعين انستقرام can be the key to success. That’s…
How to Create a Google Analytics Dashboard for Your Needs
What Is a Google Analytics Dashboard? A Google Analytics dashboard is a customizable report that’s used to monitor all the key metrics for a website. Google Analytics 4 (GA4) doesn’t have a built-in “Dashboards” feature from Universal Analytics (GA4’s predecessor),…
What Is Organic SEO? And How to Get Started in 2025
What Is Organic SEO? Organic search engine optimization (SEO) is the process of optimizing a website so it appears higher in search engine results pages (SERPs) without paying for ads. Paid search results are ads that appear at the top…
How to Add AI Search to Your Enterprise Visibility Strategy
With forecasts of being the primary search tool for 90% of US citizens by 2027, it’s clear that from discovery to decision, AI search is already central to how users access information. These platforms are no longer just conversations. They’re…
11 Lead Generation Strategies to Get High-Quality Leads
A lead generation strategy is a plan for getting potential customers to share their contact details with you and agree to receiving marketing or sales communications (i.e., become leads). The goal is to identify high-intent prospects (potential customers most likely…
What Is App Store Optimization? A Complete Guide to ASO
What Is App Store Optimization? App store optimization (ASO) is the process of improving a mobile app’s listing page to increase its visibility in app stores like the Apple App Store and Google Play. For example, if you have a…
How to Get More Organic Traffic
What Is Healthcare SEO & Why Is It Important? Search engine optimization (SEO) for healthcare organizations is a set of practices focused on optimizing a facility or practice’s online presence to appear prominently on search engine results pages (SERPs). Healthcare…
234 ChatGPT Prompts (& How to Write Your Own)
What Are ChatGPT Prompts? ChatGPT prompts are instructions or queries you enter into the AI chatbot’s interface to guide the conversation and receive the types of responses you’re interested in. Prompts can be as simple as this: But you’ll get…
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Navigating Identity in an Algorithm-Driven World
AI isn’t just changing how brands communicate—it’s redefining what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intent and machine interpretation. AI is an active agent shaping consumer perception. Brands aren’t…
How to Ask for Google Reviews: 5 Tips + Examples
Asking for Google reviews is a simple but powerful way to gather feedback from customers that can help establish your business’s online reputation. More specifically, Google reviews help: Improve credibility with prospective customers Build trust with existing customers Provide feedback…
10 Steps to Succeed in 2025
Content marketing is changing fast. What worked a few months ago may not deliver the same results today. For small businesses, that means being strategic about where to invest time and resources. In this guide, I’ll show you how to…
22 Best Content Creation Tools for Creators
The right software can help you create better content in less time. Here’s our list of the 22 best content creation tools on the market. 1. Keyword Magic Tool Semrush’s Keyword Magic Tool can generate thousands of keyword ideas based…
What Is Schema Markup? & How to Add It to Your Site
What Is Schema Markup in SEO? Schema markup (also called structured data) is a type of code you add to your website to help search engines understand your content better. It makes your content eligible to have search engines like…
7 Ways AdClarity Will Make You a Better Advertiser in 2025
Juggling multiple platforms, shifting trends, and fierce competition often leaves advertisers guessing which tactics truly deliver. But what if you could pinpoint what’s already driving results for others? AdClarity – Advertising Intelligence takes the mystery out of digital advertising by…
What do Brands Need to Know?
The world of search has always been in constant evolution, but the need for tools, strategies, and teams to adapt stays the same. That being said, the AI era goes far beyond an algorithm update. This is a fundamental shift…
How to Use Google Advanced Search for Better Research
What Is Google Advanced Search? Google Advanced Search allows you to create more precise search queries than a traditional search to help you research topics more efficiently. Writers and academics use it for advanced subject exploration. And marketers often rely…
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How to Get to the Top of Google Search Results (10 Tips)
Appearing prominently in Google’s search results increases visibility, website traffic, and sales. Google crawls (find), indexes (store in a database), and ranks (determine what shows and where) webpages using complex processes. But there are plenty of straightforward ways to rank…
Keyword Clustering in a Flash with the Keyword Strategy Builder
Building an SEO content strategy comes with many challenges. Knowing which keywords, topics, and pages to prioritize in your plan isn’t easy. And keyword clusters can help you target more traffic but creating those clusters takes time. The Keyword Strategy…
What Is Link Bait? 6 Real-World Examples + Link Bait Ideas
What Is Link Bait? Link bait is content that attracts backlinks from other websites. People naturally want to link to content that is unique, useful, captivating, or provocative. Common link bait formats include research reports, controversial expert takes, and infographics….
Which to Choose for SEO and UX
What’s the Difference Between 301 and 302 Redirects? 301 and 302 redirects are HTTP status codes that send users from one URL to another—the difference is, a 301 signals to search engines and browsers that the move is permanent, while…
How to Create Optimized Location Pages
What Is Location Page SEO? Location page SEO is the practice of optimizing your website’s location-specific pages to rank higher in search results when people look for relevant products or services in your area. For example, a coffee chain with…
What Is Information Gain in SEO & Does Google Measure It?
What Is Information Gain in SEO? Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content compared to similar content the user has already viewed. If your content has original and useful…
The 9 Best Review Platforms for Businesses in 2025
Review platforms can help you build trust with your audience, improve online visibility, and gain a competitive edge. To choose the right review platform(s) for your business, consider: Which platforms are popular with your target audience How much effort and…
How to Set Up a Local Business Listing (+ 15 Top Directories)
What Is a Local Business Listing? A local business listing (also called a local citation) is any online mention of a company’s name, address, and phone number (NAP). It often includes a short description, customer reviews, images, working hours, and…
How to Promote Your Website (10 Ways That Work)
If you want more eyes on your business, you don’t have to pay a marketing agency to promote your website for you. In fact, there are many website promotion techniques you can do on your own. And most of them…