Swiggy Instamart’s 2024 report highlights diverse and surprising shopping trends. Big spenders from Delhi and Dehradun splurged over Rs 20 lakhs each, mainly on kitchen essentials like atta, milk, and oil. The top five must-have items across India included milk, curd, dosa batter, chips, and soft drinks, with 1 in every 15 orders including milk. The insights are based on data collected from January 1 to December 1, 2024.

Notably, 1 in 140 orders included a sexual wellness product, with Bengaluru emerging as the top spender on condoms. Late-night shopping sprees, particularly between 10-11 PM, featured popular items like masala-flavored chips, Kurkure, and flavored condoms. Delhi, Hyderabad, and Bengaluru were the top cities for these stealthy orders.

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The report also highlighted a wide range of purchases, from pet supplies worth Rs 15 lakh to a Rs 3 pencil sharpener, showcasing the diversity of items ordered on the platform. A Mumbai pet lover spent over Rs 15 lakh on pet supplies, primarily dog and cat food, while a Chennai user spent Rs 1.25 lakh on electronics, including gaming earphones and home appliances. In Hyderabad, one user led a mango frenzy, spending Rs 35,000 on mangoes in May.

Swiggy Instamart revealed its fastest delivery of the year in Kochi, where an order arrived in just 89 seconds. The order included Nendran bananas and red amaranthus, covering a short distance of 180 meters. The cheapest order of the year was a Rs 3 pencil sharpener purchased in Hyderabad.

Mumbai spent Rs 8,20,360 on tonic water in a single day, and on December 1, India ordered 4,500 kg of onions between 7-8 pm.

Swiggy revealed that India collectively spent over Rs 45 lakh on brooms for Diwali cleaning. Delhi splurged Rs 4.6 lakh on poker chips, and Mumbai ordered 31 rakhis in a single transaction. Swiggy also delivered 8 lakh rakhis on Raksha Bandhan and saw 307 roses ordered per minute on Valentine’s Day. Bengaluru purchased a staggering 2.72 lakh toothbrushes in 2024.

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